my country's disposable hygiene products conform to the high-quality life market

The hygiene products industry has been growing rapidly for many years in a row. In the increasingly competitive market, companies must recognize their own strengths and weaknesses, find their own way of survival, and jointly maintain the healthy development of the industry.
 
Today, the data for 2013 has not been fully collected, but according to the development trend of the first three quarters, it can be seen that the market sales of feminine hygiene products in 2013 increased steadily, and the growth rate was higher than the global average. Factors are usage habits and population, most notably frequency of usage. In 2013, the market penetration rate of sanitary napkins in feminine hygiene products has exceeded 90%, and the industry concentration is high.
 
At the same time, in 2013, the baby diaper market developed rapidly, with many investment projects and intensified competition. In the current market situation of over-investment, the core of the enterprise's survival is the two aspects of product technology and marketing technology. The global diaper design has shifted from the tape type to the pull-up pants type. The pull-up pants are not limited to training children to go to the toilet, but can be used by other age groups. Pull-up pants account for 70% in Japan, and currently only about 2% to 3% in China, but they will grow several times in the future.
 
Compared with baby diapers, in 2013, adult incontinence products are still in the introduction stage, and have not yet entered the growth stage. The market size is not large. Major manufacturers have done less work in market investment and consumer guidance. With the habit of diligence and thrift, the outbreak of the market has not yet arrived, but as industry leaders increase publicity and education to consumers, it is expected that the market will gradually enter a stage of rapid growth in the next 5 to 10 years.
 
1 Feminine hygiene products
 
Steady growth at a rate higher than the world average
 
As the national economy continued to maintain steady and rapid growth in 2013, feminine hygiene products continued to grow steadily at a rate higher than the world average, but the competition in both the domestic market and the export market was more intense. continue to dominate.
 
The industry concentration and brand concentration of feminine hygiene products continue to increase. As the national economy continued to maintain steady and rapid growth in 2013, feminine hygiene products continued to grow steadily at a rate higher than the world average, but competition in both the domestic market and the export market continued. are more intense.
 
The national brands of feminine hygiene products mainly include: Anerle, Hushubao, Sophie, Gaojiesi, Jiaoshuang, Leerya, ABC, etc. The leading manufacturers are mainly concentrated in Shanghai, Guangdong, Fujian and other places. Well-performing regional brands include Haoshushuang, Jieting, Nishuang, Jieling, etc. Many of them are downstream customers of industrial textile companies.
 
In addition, the brands of multinational companies continue to dominate the high-end market; market sales continue to grow steadily; product innovation, and the trend of thinning is obvious.
 
In 2012, China's feminine hygiene products market continued to maintain rapid growth. According to the statistics of the Tissue Paper Professional Committee of China Paper Association (hereinafter referred to as Tissue Committee), the production of sanitary napkins is about 75.81 billion pieces, the consumption is 61.41 billion pieces, and the market penetration rate is 91.3%. In 2012, the total market size of sanitary napkins and sanitary pads was about 28.55 billion yuan, an increase of 8.6% over the previous year.
 
2 Baby diapers
 
Market penetration rate and per capita annual consumption are lower than developed countries
 
From 2010 to 2012, there are many new companies entering the industry, and the fierce market competition will accelerate the elimination of outdated production capacity and industry integration, and the market for high-end products and pull-up pants will be further developed. The specific performance is that the baby diaper market continues to grow rapidly; investment projects increase.
 
With the loosening of the government's fertility policy and the successive marriages and children born in the 1980s, China is ushering in a new wave of baby boomers. According to the National Bureau of Statistics, in the 1980s, the number of new births in China remained at a relatively high level. The huge number of post-80s generations have entered the stage of marriage and childbirth, which will make mainland China usher in a baby boom around 2015. The number of newborns in China is expected to rise from the current 16 million a year to around 18 million, and may even reach 20 million. Although the production and market of baby diapers in China have developed greatly in recent years, there is still a big gap between the market penetration rate and the annual consumption of diapers per baby in China compared with developed countries, and the market space is huge.
 
On the one hand, the emergence of baby boomers, on the other hand, is the sustained and rapid development of China's economy. It is expected that baby diapers will have a higher growth rate in the next 10 years. However, it should also be noted that the overall operating rate of the industry is currently low, and there is a trend of phased overcapacity. From 2010 to 2012, there are many new companies entering the industry, and the fierce market competition will accelerate the elimination of outdated production capacity and industry integration, and the market for high-end products and pull-up pants products will be further developed. Continued rapid growth; increased investment projects; intensified market competition; driven by product innovation; the rise of maternal and child channels and online stores.
 
In 2012, China's baby diaper market continued to maintain rapid growth. According to statistics, the total output of baby diapers is 22.55 billion pieces, and the consumption is about 20.41 billion pieces. Consumption of baby diapers increased by 14.2% compared to 2011, of which baby diapers increased by 17.9% and baby diapers/pads increased by 2.8%. Market penetration increased from 39.1% in 2011 to 44.3%.
 
According to customs statistics, in 2012, the export volume of baby diapers increased by 18.2% for Daddy Baby, 10.1% for Anrou, 30% for Hangzhou Shutai, 38.1% for Hangzhou Reliable, and 10% for Taizhou Far East. %, Shantou Jicheng increased by 10%.
 
3 Adult incontinence products
 
Form a scale of at least $8,000 per capita GDP
 
In February 2013, a report released by the Chinese Academy of Social Sciences predicted that the number of new elderly people will reach about 10 million per year in the future, and by 2033, the number of elderly people will reach 400 million. At the same time, the report shows that in 2012, there were 36 million empty nesters in China, and 99 million disabled elderly people.
 
Adult incontinence products mainly include adult diapers and nursing pads. The proportion of export and foreign trade processing of adult incontinence products is large, which is greatly affected by the international economic situation and social factors, and the export trade fluctuates significantly. In 2012, the export volume of adult diapers and adult diapers increased significantly compared with the previous year, the export volume of nursing pads decreased significantly, and the domestic consumption of adult diapers and adult diapers both increased significantly.
 
In 2012, the adult incontinence product market continued to develop rapidly on the basis that the market penetration rate was still very low, the export trade grew rapidly, the domestic consumption market grew substantially, and the investment projects of adult incontinence products were also quietly heating up. At present, market demand is still limited to economical products with basic functions, and consumption is still price-oriented.
 
According to the Statistical Bulletin, at the end of 2012, my country's population aged 60 and above reached 193.9 million, accounting for 14.3% of the total population, an increase of 0.59 percentage points from the end of the previous year. China is getting older. In February 2013, a report released by the Chinese Academy of Social Sciences predicted that the number of new elderly people will reach a rate of about 10 million per year in the future, and by 2033, the number of elderly people will reach 400 million. At the same time, the report shows that in 2012, there were 36 million empty nesters in China, and 99 million disabled elderly people. The rapid growth of the elderly population has made the problem of life care for the elderly increasingly prominent.
 
Although the characteristics of a large elderly population is the driving force for the growth of the demand for incontinence products, it is generally believed that the necessary condition for the formation of a large-scale incontinence product consumer group is that the per capita GDP reaches US$8,000 to US$10,000. Overall, China's per capita GDP is still relatively high. Low, about $6,100 in 2012, there is still a gap there. But in the long run, further economic development, an ageing urban population and the rise of the central region will all provide considerable growth opportunities for incontinence products.
 
my country's adult incontinence products market is in the early stage of development. Due to the low base, the growth rate is very high. With the development of China's economy, the aging of the society, the improvement of the disposable income of elderly consumers, and the change of ideas, this market will continue to grow rapidly. growth, with great potential for development.
 
4 Wet wipes
 
Focus on the functionality and cost-effectiveness of flushable toilet wipes
 
With the improvement of living standards, toilet wipes have great potential for development, but considering the function and cost-effectiveness of the product, it is necessary to achieve a balance between flushability, biodegradability and performance, and the price of the product should be Consumers concerned about environmental protection within the acceptable range.
 
At present, the penetration rate of wet wipes in the domestic market is relatively low, but baby wipes are still relatively popular, and more and more mothers are buying and using baby wipes for their babies. Women-only and makeup-removing wipes are also increasingly favored by young people, and many white-collar workers will put a pack of wipes in their handbags.
 
Convenience and ease of use are the primary factors that attract consumers and the health care market for wipes. Due to work pressure, busy lifestyles formed by household chores, and an overall accelerated pace of life, many people feel time-hungry, and wet wipes can save people a lot of time in their daily clean-up work. Household cleaning wipes have been developed for many years in developed countries, but in the Chinese market, such products are still in their infancy. With the improvement of residents' disposable income and the pursuit of high-quality life, the household cleaning wipes market will be fully dig. According to foreign development experience, pet wipes are also a large market, which can be subdivided into wiping eyes, wiping ears, wiping teeth, wiping feces, etc., and the demand is very large.
 
In addition, in the medical market, alcohol monoliths are also very popular, especially for some diabetic patients, which can completely replace the original method of dipping alcohol with alcohol cotton.
 
More and more attention has been paid to environmental protection issues, and the degradability and flushability of wet wipes have gradually attracted people's attention. The American Nonwovens Association and the European Nonwovens Association have been working on developing a comprehensive set of flushability guidelines for the wipes industry, and in the fall of 2012 released the 3rd edition of the flushability guidelines.
 
At present, the existing wet wipes in the domestic market are not flushable, but with the improvement of living standards in the future, toilet wipes have great potential for development, and the development of flushable toilet wipes will be a good choice. At the same time, the function and cost-effectiveness of the product should also be considered, and a balance must be achieved between flushability, biodegradability and performance, and the price of the product should be within the acceptable range for consumers who are concerned about environmental protection.
 
Similar to the situation of adult incontinence products, the export and foreign trade processing ratio of wet wipes is also relatively large. According to the statistics of the Tissue Paper Committee, in 2012, the production of wet wipes in China was about 29.52 billion pieces, the export volume was about 13.13 billion pieces, the consumption volume was about 15.11 billion pieces, and the market size was about 1.54 billion yuan, an increase from 2011. 13.2%.
 
5. Sanitary products and equipment
 
Imported sanitary products and equipment are favored by domestic manufacturers again
 
Domestic equipment suppliers have made great progress in technology and performance, but there is still a big gap between them and imported equipment, which is mainly reflected in metal materials, machining accuracy, and assembly accuracy. Therefore, in the past two years, imported equipment has regained the favor of manufacturers, and the number of enterprises purchasing imported equipment has begun to increase.
 
In recent years, the manufacturing level of China's disposable hygiene products equipment has rapidly improved. It adopts modular design and full servo electric control. The development of multi-purpose production equipment can meet the needs of different types of enterprises. At the same time, in terms of vehicle speed, stability and noise control keep improving.
 
Domestic equipment suppliers with advanced technology have been able to manufacture sanitary napkin production lines and baby diaper production lines with a speed of 1200 pieces/min and 600 pieces/min respectively, and the production lines of training pants and adult diapers have also been successfully trial-produced. In 2012, Anqing Hengchang launched a T-shaped baby diaper production line and packaging equipment for the production of "big ear diapers". Baby diaper production line.
 
With the heating up of the domestic adult incontinence product market, the sales of adult diaper production lines have increased year by year. Sanitary products and equipment with better cost performance not only meet the needs of the domestic market, but also enter the international market by participating in relevant international exhibitions and other ways, and export to Japan, Europe, the United States, the Middle East, Southeast Asia and other countries and regions. At present, the main domestic suppliers of adult incontinence products and equipment are: Hengchang, Hanwei, Xinyuhong, etc.
 
At present, manufacturers of sanitary products need efficient and stable equipment; enterprises that are just getting started or small enterprises need multi-functional and flexible equipment; and mature and large-scale enterprises are pursuing a single variety of high-speed equipment. Although domestic equipment has made great progress in technology and performance in recent years, there is still a big gap between imported equipment, which is mainly reflected in metal materials, machining accuracy, assembly accuracy, etc., and these factors restrict the speed of the vehicle. improve. The supply of complete sets of hygiene products processing machines with stacking packaging machines has become a common phenomenon and will become a trend in the future.
 
Italian Fameccanica, Japan Ruiguang, and Italian GDM have all built factories in China to meet the needs of Chinese and Asian customers for high-end equipment, while reducing equipment production and transportation costs. In order to meet consumers' demand for high-end baby diaper products, imported equipment has regained the favor of manufacturers in the past two years, and the number of enterprises purchasing imported equipment has begun to increase.