Five basic points that medical device marketing must pay attention to

1. Create a good marketing atmosphere
 
Medical devices are not like medicines. If they are displayed on the counter, they will not be able to play their due value. thus unable to generate profit. Therefore, to sell medical devices, it is necessary to create a good sales atmosphere in the store to make medical devices move. For example, the health massage chair is powered on; the foot basin is filled with clean water and powered on to make the water hot. In this way, customers can intuitively see the functions of the medical equipment, so that they will have an intuitive impression, or sit in a massage chair to experience it, or ask about the function and usage of the foot basin, which brings potential consumption opportunities.
 
2. Give customers a free experience
 
The price of medical devices is relatively high, and there is a process for customers to accept them. Therefore, it is necessary to give customers experience and free trials to make them feel the benefits of medical devices. For example, electronic blood pressure monitors and blood glucose meters can monitor their blood pressure and blood pressure at any time. Blood sugar is conducive to rational drug use; oxygen concentrators can bring fresh oxygen, allowing you to breathe freely and have a clear mind; hearing aids can enhance communication with others and communicate more easily and freely. question of time.
 
3. Have good professional knowledge and enthusiastic service attitude
 
Some customers like to shop around, and they like to ask what is the reason and get to the bottom of it. Therefore, in the selection of the clerk at the equipment counter, it is necessary to choose people who have medical knowledge and equipment knowledge, can professionally answer customers' questions, and at the same time, they should not tire of the trouble, always maintain enthusiasm, smile service, and give customers affinity.
 
4. More buy-and-gift activities
 
Customers buy things in pharmacies and hope that pharmacies will have similar activities. After all, economic benefits are recognized by everyone. For example, buy a blood glucose meter and send a blood sugar test strip, buy a blood pressure monitor and send a thermometer, buy an oxygen generator and send a soymilk maker and other buy-and-gift promotions, which will also impress the hearts of elderly customers and boost their purchases. Therefore, pharmacies can contact manufacturers and suppliers to win their support, obtain corresponding gifts, and link to do sales activities.
 
Five, thoughtful after-sales service
 
When buying medical equipment, the worry is the quality of after-sales service. Therefore, the clerk should also inform the customer of the after-sales service commitment of the store and the supplier during the sales process, so that the customer can rest assured and increase the probability of a transaction. In addition, for large items such as oxygen generators, massage chairs, physiotherapy beds, etc., pharmacies should provide door-to-door service to make customers feel attentive.